Apple Store at Shanghai, China

The architects of Bohlin Cywinski Jackson turned the entrance of Apple Store from Shanghai in a spectacular glass cylinder which captivates the whole attention of the exterior space. The concept was simple, they wanted to express the slogan of Apple: "Simplicity is the Ultimate Sophistication". Not treated like a barrier between employees and customers, the glass creates the psychological effect to perceive that everything could be accessible to you. The stares are fixed to an interior small cylinder also from glass, so they appear to visitors like they're floating.